(Chuck Berman/Chicago Tribune)

From BrandWeek | Northfield-based Kraft is trying to capitalize on the current popularity of macaroni and cheese in the U.S. by introducing ads promoting family dinners. One 30-second ad, produced by ad firm Euro RSCG Chicago, opens with a mother preparing macaroni and cheese for her family. It ends with the tagline: “Velveeta Shells & Cheese. The best side of dinner.”

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