From the Consumerist | Sears Holdings-owned Kmart Corp. posted a coupon to the Internet offering $10 off a $20 purchase that it said was intended for the Chicago, New York City and Baltimore markets only. But, it contained the words “valid at all locations” and the coupon was widely circulated to people in other markets via e-mail. The company apologized for the inconvenience.
Get the full story: theconsumerist.com
The generally accepted policy in such situations is to honor the consequences of their mistake. They’ll end up way ahead or, if not, then they didn’t have long anyway, right?