By Sandra M. Jones | Human
resources firm Hewitt Associates said it bought Senior Educators Ltd.,
a web-based Medicare insurance exchange in a move to expand its
services into the retiree health market.

Senior Educators, a five-year-old firm, operates an online service that
helps retirees select private Medicare insurance plans as they
transition from their employer’s plans to individual plans.
Financial terms weren’t disclosed.

“The retiree health insurance market represents an attractive growth opportunity for Hewitt as more employers discontinue retiree medical coverage or look for ways to provide retirees with cost-effective alternatives,” said Russ Fradin, Hewitt’s chairman and chief executive officer.

Lincolnshire-based Hewitt said it plans to invest in sales and marketing infrastructure to quickly scale the business. Senior Educators is licensed to market insurance in 50 states and the District of Columbia.