Beverage industry: Schools serving better drinks

Posted March 8, 2010 at 12:35 p.m.

Associated Press | The beverage industry says the drinks in school vending machines are getting healthier.

Former President Bill Clinton will give an update on the effort Monday in Manhattan with officials from the American Beverage Association and the American Heart Association.

The industry group says the number of beverage calories shipped to schools dropped 88 percent from 2004 to 2009.

The voluntary initiative, begun in May 2006, is aimed at replacing full-calorie soft drinks with lower-calorie, smaller-portion beverages.

The William J. Clinton Foundation and the Heart Association started the Alliance for a Healthier Generation in 2005 to fight childhood obesity.

 

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