By Mary Ellen Podmolik | Sears Holdings Corp. said it inked a trademark license agreement with Schumacher Electric Corp. that will enable DieHard-branded power accessories to be sold in stores in the United States, Puerto and Mexico.
It’s the first time a Sears brand is being sold by outside retailers.
DieHard products that will be sold in stores other than Sears and Kmart include battery chargers, jump starters and power inverters. Schumacher, based in Mount Prospect, manufactures battery accessories that are sold in multiple retail outlets, including hardware and auto parts stores.
Johnson controls is will be the sole supplier of automotive and related batteries to Walmart.
Are they also still the source for DieHards?
I wonder when the rest of the trademarks will be sold elsewhere (kenmore/craftsman)? More reasons(and nails in the coffin) to not drive to a mall and visit a sears store.